Reaching out to the media, Prime Minister Narendra Modi today lauded its role in spreading awareness about his pet ‘Clean India’ campaign, saying it has helped remove the perception that the Government is responsible for everything.

At his first interaction with the media in Delhi after becoming the Prime Minister, he recalled his fond relations with the media when he was a BJP office-bearer before going to Gujarat as Chief Minister in 2001.

Using the Diwali milan (get-together) organised by BJP chief Amit Shah at the party headquarters, Modi freely mixed with a few hundred journalists, including top editors and beat reporters.

“I used to arrange chairs here (BJP office) waiting for you (media). Those were different days when we used to interact freely. I had a beautiful relationship with you and it helped me in Gujarat,” he told the assembled editors, reporters and other journalists at the Diwali milan (get-together).

Fondly recalling the deep relationship he had with the media, Modi said he was looking for ways to further deepen and expand the old relationship.

“Some way will be found. It is important to interact with the media directly rather than through reportage and articles. By interacting directly, one gets to know things which mediapersons cannot report. Not only does one get information but also vision, which is very valuable,” he said.

Swachch Bharat campaign

Referring to the ‘Swachch Bharat’ campaign launched by him, Modi said he was happy to see several articles, TV features and social media write-ups on the subject, giving the mission wide publicity.

“Media has converted its pen into broom... This is a service to the nation,” he said, saying he felt indebted for this.

He said although 80 per cent of the media coverage is criticism of Governments, this is an issue which affects the image of the country and impacts the poorest most.

“More important than healthcare is preventive healthcare and cleanliness plays a crucial role in this,” he said, adding that it is a national duty to raise awareness about the issue.

Noting that all, including influential people, are getting involved in the ‘Swachch Bharat’ campaign, he said the notion that the Government has to do everything has changed.

“For the last 60 years, the thinking was that the Government has to do everything. Now the thinking is that we all have to work together. This demonstrates how big a role media can play,” Modi said.

Media has inspired people to take part in the cleanliness exercise, he said.

Earlier, Shah said the Central Government is doing a good job after people reposed their faith in Modi’s leadership. He hoped that it would rise to the expectations of the people.

Modi later mingled with journalists, many of whom jostled to get clicked with him. Several young journalists did selfies with the Prime Minister, who happily obliged them.

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