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Direct-to-home operator Tata Sky has launched a new interactive service, ‘Tata Sky Classic Cinema’, in partnership with film content and entertainment business provider Shemaroo.
The service, priced at ₹59 per month, aims to relive the best of Hindi cinema collections of the 1950s, ’60s and ’70s, said a statement.
Pallavi Puri, Chief Commercial Officer, Tata Sky, said: “The thought behind Tata Sky Classic Cinema was to bring alive those iconic movies and relive those epic scenes which are etched in some of our memories in an ad-free and break-free format.
“ This service is targeted at not only lovers of classic films but also gives the audience of today an opportunity to connect with the glorious era of Indian cinema.”
Hiren Gada, Director, Shemaroo Entertainment Ltd, said: “Shemaroo has one of the biggest libraries of film content and with our experience and expertise in the genre, we have been reintroducing retro in a new avatar with each of our products.”
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