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Chennai-based Oriental Cuisines Pvt Ltd, which owns the bakery brand –The French Loaf, and the Chinese quick-service restaurant chain, Wangs Kitchen– is looking to add 50 new outlets across Chennai, Bangalore and Kolkata by the end of this fiscal. All 50 outlets would be operated under the franchise model. While the average size of The French Loaf outlets would be around 300 to 500 sq ft; Wangs’ outlets would be between 800 and 1,000 sq ft.
Apart from these, it owns fine dining chains: China Town and Benjarong (Thai cuisine), and stand-alone: The Tapas Bar and Restaurant and Le Chocolatier, a chocolate boutique. It currently has around 120 outlets, most of which are spread across the cities of Chennai, Bangalore and Kolkata.
“All our outlets are company-owned. However, we decided to operate on the franchise model in the case of two of our most popular brands: The Fench Loaf and Wangs Kitchen to ensure expansion,” Narendra S Malhotra, Chief Executive Officer, Oriental Cuisines told Business Line .
According to him, at present, their focus would be to expand into the three cities.
“We might look at options in some Tier II cities, but that would be a one-off instance,” he added.
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