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Dutch lingerie brand Hunkemöller has announced an exclusive long-term franchise agreement with Reliance Brands Ltd, a part of Reliance Industries Group.
Reliance Brands will bring international lingerie specialist Hunkemoller to India by setting up independent standalone stores across the major cities by 2015-2016.
Reliance Brands current portfolio of brand partnership comprises international brands such as Diesel, Brooks Bros, Ermenegildo Zegna, Steve Madden, and Superdry, amongst others, and will support Hunkemöller to establish business in this new market.
Hunkemöller has nearly 700 stores in 18 countries of which 10 are run by professional franchises. These includes Bahrain, Russia, Egypt, Morocco, Aruba, Curacao, Oman, Saudi Arabia and the UAE.
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