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Footwear maker Liberty Group, which is repositioning itself as a “youthful” brand from being a “comfort” brand, expects to double its revenues to ₹1,000 crore in the next 3-4 years. The company’s current turnover stands at ₹500 crore.
Adesh Gupta, CEO, said: “Last couple of years we have been working on changing our positioning to becoming a youthful brand which will offer value for money product and is targeted at fashion conscious consumers. We are adapting our new shoe range to consumer’s demands.”
Gupta said the company will be investing about ₹50 crore on the retail front in the next few years.
Talking about exports, Gupta said the company has just expanded its presence in Sri Lanka and will focus on strengthening its presence in about 30 countries, including West Asia and other countries such as Bangladesh.
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