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Ericsson is turning itself from a product to a serviced-led company. The Indian arm of the Swedish firm said it is scaling up its video compression platform to offer services to content owners, broadcasters, DTH players, and TV providers.
The B2B solution is also offered to DTH players Sun TV and Tata Sky.
Fast growth“India is having a video content revolution and we are creating platforms for it. The Indian market is growing twice as fast as the global market,” said Nishant Batra, Head Engagement Pratices, Ericsson India.
He said the television and media delivery industry revenue is set to go up from $9 billion (2014) to $14 billion in 2017.
Chris Houghton, Head of Region, India, said:
“The television and broadcast industry in India is undergoing dramatic changes with the transition to multi platform, on demand television…
We foresee a strong growth in the TV and media space in India and expect to achieve a 15 per cent market share in India by 2017.”
Increased trafficOver the next five years, the company expects the total mobile video traffic to be more than 17 times that of the last 2009-2014.
Ericsson predicts by 2020 there will be 50 billion connected devices, 15 billion videos enabled, and 50 per cent of consumers are expected to use mobiles while 50 per cent consumers would be on demand.
The company said the tie up with Sun TV will boost the viewing experiencing to 95 million Sun TV households.
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