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Ashapura Intimates Fashion plans to open 200 Valentine loungewear retail showrooms across the country in three years on a franchise basis.
It plans to open 26 Valentine showrooms in Mumbai this year, most of which will be company-owned, it said in a statement on Monday.
The first Valentine showroom of 1,550 square feet was opened at Bandra in December 2014, following the state’s largest loungewear showroom spread over two floors in Mulund.
The third store was opened at Ghatkopar this month and another two stores are expected to come up at Borivali and Thane by April, it added. Ashapura is also planning to open its third Valentine loungewear retail showroom in Bangalore this month, following a similar one launched last month.
Two stores will be opened in Ahmedabad next month, it said.
Harshad H Thakkar, Chairman, Ashapura-Valentine Group, said with its second plant going on-stream soon in Gujarat, the company will have the highest loungewear production and warehousing capacity in India.
Ashapura sells intimate garments such as lounge wear, bridal night wear, honeymoon sets, bathrobes, nightwear, relax-wear and sportswear.
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