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Category: Outdoor Lions
Award: Grand Prix
Agency: TBWA/Media Arts Lab Los Angeles and Apple Cupertino
Client: The “World Gallery” iPhone 6 integrated campaign
“A ground-breaking blend of innovation and simplicity-of-thought that made the jury’s choice easy. We didn’t choose the Grand Prix – the Grand Prix chose us.”
Category: Glass Lions
Award: Grand Prix
Agency: BBDO India, Mumbai
Client: Procter & Gamble Whisper, “Touch the Pickle”.
“Ultimately we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world.”
Category: Creative Effectiveness Lions
Award: Grand Prix
Agency: Forsman & Bodenfors
Client: Volvo Trucks - Live Test Series
“A gift to the industry” that demonstrated the power of creative bravery as a conduit to exceptional effectiveness. This was unapologetic advertising, proud to communicate its message. Every jury member was jealous of the work.”
Category: PR Lions
Award: Grand Prix
Agency: MSL Group NY and Leo Burnett Toronto
Client: Procter & Gamble - Always “#Like A Girl”.
“This is a campaign that marries a brand promise with brand purpose and commercial pursuit. It’s not just counting the people reached, but reaching the people who count.”
Category: Media
Award: Grand Prix
Agency: Y&R Team Red, Istanbul
Client: Vodafone - Red Light Application/Between Us
“It embraces the best of both a corporate campaign and the originality of an NGO approach. Technology was at its heart and it also has an adaptable and flexible media approach, personalised to the women of Turkey.”
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